Overview
Founded in 1965, Seven Fountains is the retreat center of the Jesuits (Roman Catholic religious order) in Thailand.
Located in Chiang Mai, the center is dedicated to full-time retreat work, offering several types of retreats, in a quiet and prayerful atmosphere, aimed to help people find God and deepen their relationship with God.
Platform:
Desktop/Tablet/Mobile
Timeline:
Sep/Oct 2021 | 6 Weeks
Tools:
Figma | Google Sheets
My Role:
User Research | Ideation | UI Design | Content Design | Wireframing | Prototyping | Usability Test
Brief
As Is Home Page
Freshen up website
Design Process
Deliver
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Prototype
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Usability Test (2x)
Develop
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Features to Adopt
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Mood Board
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Pattern Library
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Sketches
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Wireframes
Define
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Personas
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Site Map
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Key Focus Areas
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Problem & Solution Statements
Discover
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User Interviews
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Benchmark Analysis
Personas
User interviews were conducted remotely, via online mode with 12 interviewees, aged 19 - 66 years old.
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Profile of interviewees - Catholics and non-Catholics; anyone who is keen to seek God.
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Using insights gathered from user interviews, 2 personas were developed to guide the design decisions and priorities.
Problem
As Is Home Page
It’s dated as in it looks like a site from the early 2000s.
- User 9
It is so outdated that it feels as though the place does not exist anymore.
- User 5
Problem Statement
Potential retreatants find it difficult to continue their interaction with a website, that is, in their opinion, visually unappealing and outdated because their mental model of how a modern website design should look impact their confidence level in the product.
Solution Statement
We believe that by implementing widely-used website design standards and conventions that potential retreatants are familiar with, we will enhance the confidence level of the potential retreatants when they interact with the product. We will know this to be true when we see a reduction in negative feedback on the website design.
Key Focus Areas
With insights drawn from user interviews and benchmark analysis, 3 key focus areas are identified to guide the solutioning process.
Solutions
Adoption of commonly used features
Introduction of a new set of colours
Redesigned
As Is
Introduction of new typography
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Use as heading and title texts to enhance visual hierarchy
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Sets the tone for the long history and tradition of the retreat center and the religious order's founder
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Seven Fountains Jesuit Retreat Center has a 56 years history
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From May 2021 to July 2022, The Jesuits are celebrating the 500th anniversary of the conversion of St. Ignatius of Loyola
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Use as body text
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Simple, clean lines of the font set the tone for the simplicity of the retreat center's humble service offerings
As Is
Bold text
Bulleted List
Outcomes
A total of 1 user interview and 2 rounds of usability test were conducted.
Each round of post-usability test iteration garnered positive feedback from users.
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New web layout maintained the as is website's "ease of use" factor as commended by users interviewees.
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Nil negative feedback on the aesthetics of the iterated hi-fi prototype.
Chosen colour palette was effective in evoking the intended moods and feelings, as users describe the website's look and feel as "soothing", "calm", "chill vibe", keywords that match the intended moods and feelings.
What Users Say
The links are clear cut and straight forward.
- User 4
Know exactly where to go to for each task.
- User 1
Easy to use, Informative.
Like the colour combination, it's soothing and calm.
- User 3
It is so outdated that it feels as though the place does not exist anymore.
- User 5
Global navigation categories are intuitive, very straight forward.
- User 2
Simple and straight-forward navigation. Key actions are prominent and easily accessible.
- User 5